D:Ream – Things Can Only Get Better

This repetitive dance song from 1993 was revived as the the campaign tune of the British Labour Party’s successful 1997 election. This vote brought Tony Blair to power over John Major (Conservative). This song of optimism was part of the “Cool Britannia” movement expressing British pride. It helped usher in Blair’s “Third Way” conception of politics, attempting to marry free market economics with left-wing social policy. Of course, ideologues from both sides criticized such watering down of their beliefs, while Blair served as the United Kingdom’s Prime Minister nonetheless, for a decade.

An earlier British new waver, Howard Jones, also had a popular tune with the same title, going back to 1985. We could imagine he was thinking about the Margaret Thatcher era:


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