Jack Johnson asks us why don’t newscasters cry when they read terrible news. That’s because we hope to expect that the media – which has a role in shaping public consciousness – nevertheless doesn’t tell us how to think. Of course that sounds harsh and not as poetic as this thoughtful little 2001 song. Just as rough to note is the surfer-turned-singer tells us how we ignore great tragedies as easily as closing our eyes for lullabies. Yet unless news is made to seem local it is easy to pay it little mind. Thus when bad things happen news organizations look for connections closer to their target audience. For example, were there any passengers from our country or better, city, on that downed plane?